Covid-19 Vaccine Communications

Useful Resources/Updates:

Toolkit messaging on vaccinating children

Please find attached a toolkit that includes some key messaging to use across your social media profiles, which support the latest JCVI guidance on vaccinating under 18-year-olds.

Pregnancy and the COVID-19 vaccine

We are seeing that many pregnant women are not getting their COVID-19 vaccine. Among the pregnant women hospitalised with the virus, just three women since May had been admitted after their first vaccine. The vast majority, 98 per cent, had not been vaccinated at all.

The attached Communications Pack and graphics listed below can be shared across social media to help encourage pregnant women to take up the vaccine.


How to stop the spread of coronavirus – Alternative languages resources

How to stop the spread guidance has now been made available on the Public Health England website in 30 different languages.

How to stop the spread of coronavirus (COVID-19)


Six months since the first vaccine

Tuesday 15 June marked six months since the first COVID-19 vaccine was given in Staffs and Stoke. To celebrate this, the attached highlights graphic has been created. Please share this across your channels. You can also share our Tweet and Facebook post.


New ‘Trusted Voices’ campaign for Anglesey, Shobnall, Horninglow and Eton Park in East Staffordshire

A new campaign has been launched to support communities in Burton to help control coronavirus. The campaign is aimed at Anglesey, Shobnall, Horninglow and Eton Park, where higher-than-average case rates have been recorded. The Trusted Voices campaign is supported by ‘real people’ from the communities to promote messages around sticking to the guidance, getting tested regularly and getting vaccinated when eligible. Campaign assets have been produced for use on websites, social media, and in your waiting rooms – and you may want to consider using some of these resources in your direct messages to patients. You can download the posters, social media text and graphics here.


Podcast for vaccinating people with a learning disability or autism

NHSE&I have launched a new podcast to support colleagues in local systems to deliver Covid-19 vaccines to autistic people in an at risk group and people with a learning disability.


Maximising vaccine uptake in underserved communities

Please find attached ‘Maximising vaccine update in underserved communities – a framework’, for your information.